Role Overview

The Marketplace Operations & Growth Manager will be responsible for establishing and growing our presence on on-demand platforms such as Instamart, Blinkit, Zepto, and others. This role involves end-to-end management of the marketplace channels, from initial setup to optimizing product listings, pricing, promotions, and driving sales growth. The ideal candidate has a solid background in marketplace management, preferably with experience in D2C, FMCG, or e-commerce, and is skilled in leveraging platform algorithms and data analytics to enhance performance.

Key Responsibilities

 Marketplace Setup & Integration:

o Lead the initial onboarding process across various marketplace platforms, ensuring seamless integration of our product catalog and alignment with platform guidelines. 

o Collaborate with internal teams to set up product listings, pricing structures, and inventory management systems tailored for each marketplace.

 Product Listing & Optimization:

o Curate, optimize, and manage product listings to increase visibility, drive clicks, and maximize conversions. 

o Continuously monitor and refine product titles, descriptions, images, and keywords for search optimization on each platform.

 Promotions & Pricing Strategy:

o Develop and execute promotional campaigns in partnership with marketplaces to boost visibility during peak seasons and special events. 

o Set competitive pricing strategies, including discounts and bundling options, to attract buyers while maximizing margins

 Inventory & Fulfillment Management

o Work closely with inventory and supply chain teams to maintain optimal stock levels across all platforms, avoiding stockouts or overstock situations. 

o Coordinate with the fulfillment team to ensure orders are processed and delivered promptly to meet marketplace SLAs.

 Sales & Performance Analysis:

o Track, analyze, and report on key performance indicators (KPIs) such as sales volume, conversion rates, customer reviews, and return rates. 

o Leverage data insights to identify growth opportunities and troubleshoot issues impacting performance on each marketplace.

 Relationship Building with Marketplace Platforms:

o Build strong relationships with marketplace account managers to stay updated on platform changes, negotiate promotional opportunities, and secure premium placements. 

o Keep up with platform-specific policies, trends, and best practices to maintain compliance and competitive positioning.

 Customer Experience & Feedback:

o Monitor and respond to customer feedback and reviews, ensuring high standards of satisfaction and addressing any issues promptly.

 o Implement customer feedback into product and listing improvements to enhance the brand’s marketplace reputation.

Key Qualifications

 Experience: 4+ years of experience in marketplace management, e-commerce, or D2C operations; experience with platforms like Instamart, Blinkit, Zepto, etc., is highly desirable. 

 Education: Bachelor’s degree in Business, Marketing, or a related field. 

 Skills: o Proficiency in marketplace tools and analytics platforms o Strong analytical and data-driven decision-making skills o Excellent communication and relationship-building skills o Ability to manage multiple marketplaces and prioritize tasks effectively 

 Personal Qualities: Strategic thinker with a hands-on approach, attention to detail, and a customer-centric mindset.

Apply now-

sakshi.rathore@white-force.in

9329931737