Responsibilities: - Develop and execute performance marketing strategies across channels (paid social, search, display, email, etc.) - Manage and optimize marketing campaigns to meet ROI and performance targets - Analyze data to identify trends, opportunities, and areas for improvement - Collaborate with cross-functional teams (creative, product, sales) to develop marketing materials and align on goals - Manage and optimize marketing budgets to maximize ROI - Stay up-to-date with industry trends and best practices in performance marketing - Develop and maintain relationships with marketing vendors and partners - Measure and report on campaign performance, providing insights and recommendations for future campaigns