SEM Manager Job Description
Job Summary:
We are seeking a highly skilled SEM Manager to join our team. The SEM Manager will be
responsible for developing and executing digital marketing campaigns, analyzing
performance data, and optimizing campaigns to drive growth and revenue.
Responsibilities:
● Develop and execute digital marketing strategies across multiple channels, including
search, social, email, and display advertising
● Analyze campaign performance data to identify opportunities for optimization and
growth
● Manage and optimize campaigns to achieve KPIs, including ROAS, CPA, and
conversion rates
● Collaborate with cross-functional teams, including design, content, and development,
to execute campaigns that align with overall marketing goals
● Stay up-to-date with industry trends, best practices, and emerging technologies to
optimize campaign performance
Requirements:
● Bachelor's degree in Marketing, Advertising, or related field
● 4 years of experience in digital marketing or related field
● Proven track record of managing successful digital marketing campaigns
● Strong analytical skills and experience with data analysis tools
● Excellent communication and collaboration skills
● Experience with Google Ads, Facebook Ads, and other digital advertising platforms
● Experience with marketing automation platforms is a plus
Skills:
● Strong effective communicator. Powerful written and verbal skills in English and Hindi
● Highly developed, and demonstrated teamwork skills with strong attention to detail
● Ability to work in a global environment and creative employees
● Demonstrated effectiveness in holding conversations with customers.
● Demonstrated ability to see the big picture and provide useful advice and input across
the company
● Ability to lead in an environment of constant change
● Project Management Skills and data interpretation/ analysis skills
● Ability to multitask and manage multiple priorities simultaneously
● Thought leader with deep subject expertise
● Ability to cross-reference and benchmark
● Strong paid search/optimisation/campaigns experience
● Experienced in Paid Advertising (Bing Ads, Facebook Ads, Google Ads, LinkedIn, Yahoo
Gemini etc)
● Has strong numerical skills- Analytics (Google Analytics) + reporting
● Marketing strategy, planning and organisation
● Experienced in using bid-management tools (e.g Search Ads 360, Outbrain, Clickable,
Kenshooetc)
● Stakeholder management- able to influence and manage
● Reporting to stakeholders
Expected Competencies / Behaviours:
● See ahead to future possibilities and translate them into breakthrough strategies.
● Apply knowledge of business and the marketplace to advance the organization's goals.
● Effectively build formal and informal relationship networks inside and outside the
organization.
● Integrity – Honest and transparent, trusted and admit mistakes
● Conviction –Strong or firmly held vision that inspires others to action
● Courage – Not deterred by hardship, risk, adversity, or uncertainty. Challenges the status
quo; willing to voice and champion a differing viewpoint
● People First – Shape and engage global diverse teams to leverage different perspectives
and create inclusive environment. Develop self and others to unleash potential by setting
high standards, rewarding performance ad confronting poor performance.
● Authentic & Inspirational – Inspire a shared sense of purpose and direction with
excitement for the future to motivate and energize others. Foster trust and teamwork
through self-awareness, integrity and humility. Promote candour through sharing
difficult or unpopular messages in a motivating way and letting people know where they
stand honestly and sensitively.
● System Thinker – Connect the dots and move beyond the obvious to drive growth
● Strategic – Be curious, constantly scan the environment and know the customer to
discover growth potential. Transform business trends into long term strategic
approaches to move the organization forward.
● Agile and Resilient – Cultivate innovation by experimenting and adapting, learning from
failures and pushing boundaries. Create clarity, optimism and opportunities in the face
of ambiguity, uncertainty and setbacks.
● Decisive and Result Driven – Solve problems through others by seeking input not
consensus. Act decisively and courageously. Achieve exceptional results by taking
ownership, persisting in the face of challenges and holding self and others accountable.
Our Offer
In return for your expertise and commitment, we will provide a fast paced stimulating
international environment, which will stretch your abilities and challenge your talents.
We also offer competitive salary and benefits combined with outstanding career
development opportunities in one of the fastest growing private companies in the world.
Salary of Rs 9 lakh to Rs 12 lakh per annum.
Place in the organization:
● Role reports to the Owner/Founder of the business in India and is key member of the
leadership team. Manages a team of 5- 15 employees