Develop optimization strategies that increase the company's search engine results
rankings
 Research SEO keywords to use throughout the company's website and marketing
materials
 Set measurable goals that demonstrate improvement in marketing efforts
 Monitor daily performance metrics to understand SEO strategy performance
 Efficiently communicate with other marketing professionals to align goals
 Collaborate with others within the marketing department to manage SEO strategy
 Write compelling and high-quality website content, including blog posts and page
descriptions
 Update content and website links for maximum optimization and search engine
rankings