Role – Data Tracking Specialist
About Us - https://www.itcan.co/
About the role
Tracking specialist is in charge of maintaining and ensuring a proper implementation of
cross-platform and cross-device analytics solutions. It requires combination of
developer+analyst mindset. Identifying, using and tracking data will be your daily bread and
butter, so your colleagues can work on optimising user experience(s) and ad campaigns for
our partners and clients
What will you do?
Maintain and ensure a proper implementation of cross-platform and cross-device digital analytics tooling.
Understanding omni-channel user behaviour, conversion data and customer journeys, funnel analysis
and multi-channel attribution.
Tag management.
Analyse available data to identify and quantify customer behaviour and translate this into
recommendations for traffic generation, marketing, merchandising, content and customer service.
Promote a culture of user-centric, data-driven decision making, and advocate customer experience best
practices.
Maintain digital analytics documentation.
What do we expect?
Experience working with digital analytics and tag management tooling.
Hands-on implementation experience with Google Tag Manager.
Solid understanding of Universal Google Analytics/Google Analytics 4, and Google Data Studio.
High-level understanding of digital advertising, cross-channel, and marketing attribution.
Basic JavaScript knowledge.
Ability to design tagging strategies, and automate QA analytics tracking is a plus.
Proficiency in SQL is a plus.
Understanding concepts of A/B testing is a plus.

Interested candidates can apply on

sangeo.george@white-force.in

9303447007