Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing
initiatives. create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile
App PNs, IVR OBD, etc.
● Use marketing automation tools to create customer journeys and manage user lifecycles across all
segments of users (new, active, dormant, etc.)
● Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/
reports at a channel, cohort, or campaign level.
● Coordinate with internal stakeholders and external vendors for the template, creative, and business
approvals. Identify key Content/propositions to reduce churn for various cohorts and minimize it by
setting up churn prevention lifecycles as well as win-back campaigns.
● Run various A/B experiments to identify the best strategy.