● Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing initiatives. create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile App PNs, IVR OBD, etc. ● Use marketing automation toolsto create customer journeys and manage user lifecycles across all segments of users (new, active, dormant, etc.) ● Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/ reports at a channel, cohort, or campaign level. ● Coordinate with internal stakeholders and external vendors for the template, creative, and business approvals. Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.