Role and Responsibilities:

• Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing initiatives. create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile App PNs, IVR OBD, etc.
• Use marketing automation tools to create customer journeys and manage user lifecycles across all segments of users (new, active, dormant, etc.)
• Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/ reports at a channel, cohort, or campaign level.
• Coordinate with internal stakeholders and external vendors for the template, creative, and business approvals. Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
• Run various A/B experiments to identify the best strategy.

Preferred Qualification:

• • 0-2 years of hands-on experience in Campaign management/setup CRM / Retention Marketing using platforms like MoEngage, WebEngage, CleverTap, etc. (for fresher, if they have knowledge, then it will be a plus)
  • Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.)
  • Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time, etc.
  • Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders
  • Good time-management skills and a multitasker