A business development executive helps in boosting a company’s business and sales by finding new clients and opportunities. They utilise research and marketing to analyse customer needs and coordinate with the sales team to create an effective sales strategy to promote new products. They monitor sales and track relevant KPIs to evaluate the business strategy and optimise it for more sales. Business development executives leverage marketing tactics and outreach for lead generation and use their negotiation skills to build long-term relationships and close contracts with potential clients.