RESPONSIBILITIES & DUTIES  Engage with assigned leads and promptly initiate contact through the auto dialer system.  Qualify leads by assessing their interest, needs, and eligibility for upGrad's programs.  Build rapport, credibility and establish trust with leads through effective communication and active listening.  Schedule Video Counselling [VC]sessions with Admission Counsellors for qualified leads.  Coordinate schedules and ensure smooth communication between leads and Admission Counsellors to facilitate the enrollment process.  Maintain accurate records of lead interactions and follow-up activities in the CRM system.