•Distribution Management: Territory planning including frequency of visits, achieving width and depth of distribution.
• Sales Plan: Primary & secondary sales planning to optimize sales and ensuring no stock out
• Sales Forecasting:  Assess market demand, inventory management and promotion planning to ensure accurate sales forecasting
• Market coverage: maximize distribution coverage of the entire territory through ISR / Sales representative.
•  Promotions: Local Promotions planning and implementation optimize trade promo inputs.
•  Training & Development: Impart training to sales staff – On product knowledge, market coverage, company plans and objective
•  Competitive information: Tracking and analyze competitors’ actions and timely reporting.
• Understand & making the process of making distribution/super/cfa claims as per process/company norms.
• Ensuring the preparing of beat coverage/from distributor/retail coverage through ISR/self local market knowledge.
• Reports & Records: as per company norms
• Any other assignment given by management from time to time. As per company's requirement.