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Job Information

  • Employee Type:

    Full Time
  • Contact Person:

    Priyanka Sonkesariya
  • Contact:

    9329931733
  • Location:

    Gwalior
  • Job Position:

    Marketing Executive
  • Experience

    1 to 2 Years
  • Qualifications:

    Any Graduate
  • Salary:

    ₹100000 - ₹ 300000
  • Date posted:

    09-May-24

Marketing Executive

ENCORE Healthcare Pvt Ltd

Gwalior

Job Description:

Position Overview: We are seeking a dynamic and results-driven Marketing Executive to join our team. The Marketing Executive will play a key role in developing and implementing strategic marketing initiatives to promote our dermatological products and services. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for the healthcare industry.

Responsibilities:

  • Develop and execute marketing strategies to drive awareness, engagement, and sales of dermatological products and services.
  • Collaborate with cross-functional teams including Sales, Product Development, and Medical Affairs to ensure alignment of marketing initiatives with business objectives.
  • Conduct market research and analysis to identify opportunities, trends, and competitive threats in the dermatology industry.
  • Create compelling marketing collateral including brochures, presentations, website content, and social media posts.
  • Plan and execute promotional campaigns, events, and tradeshows to showcase our products and services to healthcare professionals and consumers.
  • Manage digital marketing channels including website, email marketing, and social media to enhance brand visibility and generate leads.
  • Monitor and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Stay updated on industry trends, regulations, and best practices to maintain a competitive edge in the market.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing, preferably in the healthcare or pharmaceutical industry.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
  • Creative thinker with a keen eye for detail and design.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, SEO, SEM, and social media management.
  • Knowledge of dermatology or skincare products is a plus.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for career advancement and professional development.
  • Positive and collaborative work environment.