Qualification and Job description B.E. in mechnical with good academic records from a reputed institute. No correspondence education.  Technically understand Customer ’ s lubrication and tribology needs and provide lubrication solution, adding value in terms of better maintenance, higher productivity and process efficiency.  Present and demonstrate BECHEM’s product range and help Customer appreciate the true value of BECHEM products resulting in business generation.  Manage team of Service Personnel, Distributor and ensure optimal product performance to Customer’s processes.  Conduct market research to identify selling possibilities and evaluate customer needs.  Manage customer accounts, grow an existing territory.  Identify product improvements or new products by remaining aware on industry trends, product results, market activities etc.  Maintain excellent working relationship with customer and scout for new areas of value add through Application Engineering.