Ensure smooth running of a performance ads in accordance with the instructions of the account lead / Performance Marketing Manager, including but not limited to • Creating and executing a strong performance marketing strategy & execution plan • Developing and managing digital prospecting and remarketing campaigns • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient COGS • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels • Identifying and testing new channels to continue to meet or exceed established critical metrics • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.