Roles and responsibilities : 

 1. Sales Strategy and Planning Market Analysis: Conduct market research to identify trends, customer needs, and competitor activities. Sales Targets: Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Forecasting: Predict sales trends and adjust strategies accordingly to meet market demands.

 2. Client Relationship Management Customer Acquisition: Identify and target potential clients to expand the customer base. Account Management: Build and maintain strong relationships with existing clients, addressing their needs and resolving issues promptly. Customer Service: Provide excellent service to ensure high levels of customer satisfaction and loyalty. 

3. Sales Execution Product Knowledge: Have in-depth knowledge of the company’s products and services to effectively communicate their benefits to clients. Sales Presentations: Prepare and deliver compelling sales presentations to clients. Negotiation: Negotiate terms and conditions with clients to close sales deals. Order Processing: Oversee the order process from initiation to delivery, ensuring accuracy and timeliness.

 4. Distribution and Logistics Inventory Management: Monitor stock levels to ensure product availability and prevent shortages. Supply Chain Coordination: Coordinate with logistics and supply chain teams to ensure timely and efficient product distribution. Retail Audits: Conduct regular visits to retail outlets to ensure proper product placement and adherence to company standards. 

5. Reporting and Analysis Sales Reports: Prepare and submit regular sales reports, including performance metrics and progress towards targets. Market Insights: Analyze sales data to identify patterns and insights that can inform future strategies. Feedback Loop: Provide feedback to management on market trends, customer preferences, and product performance.

 6. Team Collaboration Coordination: Work closely with marketing, finance, and product development teams to align sales strategies with overall company goals. Training: Participate in training programs to stay updated on sales techniques and product knowledge. Mentoring: Support and mentor junior sales staff, sharing best practices and strategies. 

7. Compliance and Documentation Regulatory Compliance: Ensure all sales activities comply with legal and regulatory requirements. Documentation: Maintain accurate records of sales transactions, client interactions, and other relevant documentation. 

8. Problem-Solving Issue Resolution: Address and resolve any issues or concerns raised by clients or encountered during the sales process. Adaptability: Adjust strategies and approaches based on feedback and changing market conditions.