The
Area Sales Manager in Housing Finance , LAP is responsible for leading sales
activities to drive home loan disbursements, ensuring growth in market share,
and managing a team of sales professionals. The role demands strategic
planning, strong relationship management with customers and channel partners,
and adherence to company policies and compliance standards.
Key Responsibilities:
1. Sales and Revenue Generation:
Drive home loan sales to
achieve assigned targets (disbursements, book size, and profitability).
Expand customer base by
identifying and onboarding potential home loan clients.
Promote housing finance
products, including home loans, balance transfers, and top-ups.
Develop business strategies to
penetrate new markets and increase market share.
2. Team Leadership and Management:
Recruit, train, and manage a
team of Relationship Managers and Sales Executives.
Monitor team performance
against key metrics, providing coaching and feedback as needed.
Motivate and guide the team to
achieve individual and collective targets.
3. Channel Development and Management:
Build and nurture relationships
with builders, real estate agents, financial consultants, and other
channel partners.
Drive channel partner
engagement through training, regular interactions, and incentive schemes.
Ensure effective lead
generation and conversion through channel partners.
4. Market and Customer Engagement:
Analyze market trends and
competitor activities to develop and implement effective sales strategies.
Conduct customer engagement
activities, including promotional campaigns and loan melas.
Ensure excellent customer
service to enhance client satisfaction and retention.
5. Credit and Operational Coordination:
Collaborate with credit and
operations teams to ensure smooth processing of loan applications.
Facilitate faster loan
approvals and disbursements by addressing client queries and documentation
requirements.
Monitor portfolio quality and
minimize delinquencies in the assigned region.