Job Description: Regional Marketing Manager Company: Muthoot Finance Limited Location: Chennai/Coimbatore Experience Required: 3+ years Industry: Non-Banking Financial Company (NBFC)

About Muthoot Finance Limited:

Muthoot Finance Limited is one of the leading Non-Banking Financial Companies (NBFCs) in India, providing financial services to individuals, businesses, and institutions. With a vast network and strong financial foundation, Muthoot Finance offers a range of products, including gold loans, microfinance, and wealth management services. We are committed to providing innovative solutions while delivering a high level of customer satisfaction.

For more information, visit: www.muthootfinance.com

Position Summary:

We are seeking a highly motivated and experienced Regional Marketing Manager to lead our marketing efforts in the Chennai/Coimbatore region. This position will play a crucial role in developing and executing regional marketing strategies, promoting Muthoot Finance's products, and enhancing brand visibility. The ideal candidate should have a strong background in marketing within the NBFC industry, with excellent communication and leadership skills.

Key Responsibilities:

 Strategic Planning: Develop and execute regional marketing strategies aligned with Muthoot Finance’s overall objectives to drive brand awareness, customer acquisition, and revenue growth.

 Campaign Management: Lead the planning, execution, and analysis of marketing campaigns in the region. Track performance metrics and optimize campaigns for maximum impact.

 Brand Promotion: Strengthen Muthoot Finance’s brand presence in the region through various marketing channels including digital marketing, traditional media, events, and public relations.

 Market Research: Conduct in-depth market research to understand regional customer needs, preferences, and competitive landscape. Identify new business opportunities and customer segments.

 Cross-functional Collaboration: Work closely with the sales, product, and operations teams to ensure alignment of marketing strategies with business objectives.

 Customer Engagement: Develop initiatives to engage customers through targeted promotions,

loyalty programs, and community outreach efforts.

 Budget Management: Manage regional marketing budgets and ensure cost-effective allocation

of resources for maximum return on investment.

 Reporting & Analytics: Provide regular reports on marketing performance, including KPIs and

ROI, and adjust strategies based on data insights.

Qualifications & Skills:

 Experience: Minimum 3+ years of marketing experience, ideally within the NBFC or financial

services industry.

 Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A

Master’s degree (MBA) is preferred.

 Skills:

o Strong understanding of the NBFC landscape and customer segmentation.

o Proficiency in digital marketing, social media, SEO/SEM, and content marketing.

o Excellent communication, negotiation, and interpersonal skills.

o Strong analytical skills with the ability to derive actionable insights from data.

o Ability to manage multiple projects simultaneously and meet deadlines.

o Leadership capabilities to manage a small team and collaborate with cross-functional

stakeholders.

 Regional Knowledge: Familiarity with the Chennai/Coimbatore market and consumer behavior

trends is preferred.

Key Attributes:

 Innovative Mindset: Ability to come up with fresh, creative marketing ideas to drive regional

growth.

 Customer-Centric: Focus on delivering exceptional customer experiences and building longterm

relationships.

 Results-Driven: Strong orientation toward achieving business goals and delivering measurable

outcomes.

 Team Player: Ability to work effectively with cross-functional teams to implement regional

marketing initiatives.

Benefits:

 Competitive salary and performance-based incentives

 Health and wellness benefits

 Career growth opportunities in a dynamic, expanding company

 Work-life balance initiatives