Your role” ● Develop, implement, and optimize PPC campaigns across platforms like Google Ads, Bing, and social media. ● Conduct keyword research, competitive analysis, and target audience identification. ● Create compelling ad copy and relevant landing pages to drive conversions. ● Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI. ● Generate regular reports on campaign performance and provide insights and recommendations. ● Stay up-to-date with industry trends and changes in PPC best practices. Skills required ● Good communication skills in English and one regional language ( Malayalam). ● Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic knowledge of WordPress and Excel. ● Proven experience as a PPC Specialist or in a similar role. ● Proficient in data analysis and performance/operation metrics. ● Excellent understanding of search engine marketing (SEM) and account management. ● Strong analytical skills with attention to detail. ● Certification in Google Ads is a plus. ● Creating campaign strategies & Fast execution ● EdTech experience is a plus