CRM Executive 

 Location- Viman Nagar, near Grand Hayat Hotel, Pune  

 Interview Process - Virtual 1st round

                             F2F - 2nd round if required

 Job Responsibilities:

 • Assist in developing and implementing customer retention strategies, under the guidance of senior team members, to meet targets and KPIs.

• Support the CRM team in executing WhatsApp, Email, SMS, and Push Notifications marketing campaigns by coordinating with Digital Graphic Designers and Copywriters.

• Aid in analyzing the success metrics of Email, SMS, and Push Notifications campaigns to measure revenue per send.

• Assist in re-engaging dormant or inactive customers to optimize revenue returns per customer/data record.

• Contribute ideas and insights for CRM strategies aimed at attracting and retaining customers.

• Assist in segmenting the customer database for targeted marketing activities.

• Support in developing and executing testing strategies to enhance organizational and customer outcomes. • Assist in generating campaign performance reports and providing feedback to relevant teams and stakeholders for further action.

Skills, Qualifications, and Experience Required:

 • Bachelor's/Master’s degree in a relevant field.

• Basic understanding of HTML/CSS is preferred.

• Minimum 0-1 year of experience in Digital Marketing/CRM management or a related field.

• Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc., is advantageous.

• Good communication skills, both verbal and written.

• Detail-oriented with the ability to manage multiple tasks efficiently.

• Collaborative and adaptable team player with a willingness to learn and grow within the role.