Key Responsibilities

• Develop and execute sales strategies to achieve revenue & market share targets across the North region.

• Identify growth opportunities and ensure consistent market penetration.

• Lead, mentor & monitor a team of ASMs / SOs and distribution partners.

• Strengthen GT, MT & B2B channels, ensuring distribution expansion and retail excellence.

• Appoint and manage distributors & key accounts, and build strategic trade partnerships.

• Track competitor activities and market trends to proactively drive initiatives.

• Ensure effective execution of trade marketing activities and visibility programs.

• Work closely with marketing, supply chain, and finance teams to drive business objectives.

• Provide inputs for forecasting and demand planning.