Responsibilities

1. Develop concepts and ideas for brand campaigns, moment marketing, social media content, ads, and OOH.
2. Take a brief from insight → idea → script/visual direction → final creative output.
3. Create a variety of digital creatives (static, motion, short videos, ad creatives) across platforms like Instagram, Facebook, YouTube, and performance ads.
4. Work closely with the marketing team to translate business goals into strong, platform-native creative communication.
5. Stay on top of cultural trends, memes, and social moments to produce timely and relevant content.
6. Manage creative assets and ensure organized, updated libraries for easy access.
7. Participate in brainstorming sessions and contribute original ideas backed by research and brand understanding.
8. Maintain consistency of brand voice, tone, and visual identity across all digital touchpoints.