Key Accountabilities:
● Develop creative and engaging social media strategies
● Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook,
Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different
channels
● Oversee, plan and deliver content across different platforms using scheduling tools such
as Sprinklr, Hootsuite, Asana and Olapic
● Create engaging multimedia content across multiple platforms
● Develop, launch and manage new campaigns that promote organisation and brand
● Form key relationships with influencers across the social media platforms
● Manage and facilitate social media communities by responding to social media posts and
developing discussions
● Monitor, track, analyse, report and optimize social media performance using tools such
as Google Analytics and Facebook insights
● Understand the KPIs, set targets and deliver
● Manage, motivate and coach junior staff such as social media executives or assistants