• Regional Marketing Activity                                 
Responsible for  % increase in business through marketing activities planned & executed for the branches of  various categories in the region- NCA                                
Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.                                
Innovative marketing Ideas initiated as per regions/local requirement                                
• Branch Visibility Management                                
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch  : Product display, In-Branch Branding, Standee,  Arch , Banners  and Glow signs up keeping liaising  through Admin                                
• New Branch Support                                
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through  marketing initiatives.                                
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.
                                
• Weak Branch Support                                
Identify the branch based on the date of launch against the Business growth in terms loan dispersed  i.e. Above 2 years branch 8 Cr of business to happen.                                
Create Visiblity and awareness for the branch through Marketing initiatives.                                
• B2C Management                                
Prepare on-ground event calendar for the Region                                
Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.                                
Responsible for driving promotion activities in branch catchment areas.                                
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)                                
• MIS Management                                
Monitor and report Daily activity                                 
Analyze and report effectiveness of POSM usage in Branch &  Van Marketing and  Consumer promotion Activity & Melas etc                                
Productivity and cost effective analysis                                
Branch Visit Report