Role Expectations

Demand Generation

Generate demand through multi-product and multi-channel sales methodology with an aim to be leader in affordable segment

• Driving business through acquiring new customers in the allocated region with focus to improve the affordable reach
• Nurturing the relationship with all sourcing partners - Connectors, Referral Partners and I Bank
• Enhancing business through increase in market share of affordable mortgage and deeper geography penetration
• Expanding the market reach by organizing regular promotional activities in collaboration with marketing team
• Utilizing digital platforms like GoDirect to increase the inflow of customers
• Creating and maintaining relationship with builders, property dealers, CAs and all kinds of probable sourcing partners by paying regular visits
• Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned market segment to generate new business for the organization’s products/services
• Building deeper connections in the market to be updated about latest trends in mortgage industry