Study Architectural details of specific Projects to design comprehensive sets of Design look-books with detailed attention to both design and commercial considerations  Proactive ownership of customized design requirements to tailor jaw-dropping Concept Designs and enable prompt rendering as per customer specifications.  Active collaboration with the BD/Marketing team to understand clientele requirements and in turn liaise with Graphic Visualizers to propose best-in-class solutions effectively  Generate compelling and convincing marketing content to support design rationale and product selection criteria for the various looks proposed.  Pitch relevant proposition to Channel Partners and help eng age with Architects, Designers,oh Builder Keep track of latest design trends, themes and interior concepts