ord. • Contribute ideas and insights for CRM strategies aimed at attracting and retaining customers. • Assist in segmenting the customer database for targeted marketing activities. • Support in developing and executing testing strategies to enhance organizational and customer outcomes. • Assist in generating campaign performance reports and providing feedback to relevant teams and stakeholders for further action. Skills, Qualifications, and Experience Required: • Bachelor's/Master’s degree in a relevant field. • Basic understanding of HTML/CSS is preferred. • Minimum 0-1 year of experience in Digital Marketing/CRM management or a related field. • Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc., is advantageous. • Good communication skills, both verbal and written.