Employee Type:
Full TimeContact Person:
Mohit KhannaContact:
9229808756Location:
BengaluruJob Position:
Regional Marketing ManagerExperience
3 to 7 YearsQualifications:
Any GraduateSalary:
₹200000 - ₹ 500000Date posted:
04-Jun-24Muthoot Finance
Bengaluru
| Job Profile – Regional Marketing Manager | |
| KRA | • Regional Marketing Activity |
| • Branch Visibility Management | |
| • New Branch Support | |
| • Weak Branch Support | |
| • B2C Management | |
| • MIS Management | |
| Job Description:- | • Regional Marketing Activity |
| Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA |
|
| Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year. |
|
| Innovative marketing Ideas initiated as per regions/local requirement | |
| • Branch Visibility Management | |
| Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin |
|
| • New Branch Support | |
| Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. |
|
| Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc. | |
| • Weak Branch Support | |
| Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. |
|
| Create Visiblity and awareness for the branch through Marketing initiatives. | |
| • B2C Management | |
| Prepare on-ground event calendar for the Region | |
| Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc. | |
| Responsible for driving promotion activities in branch catchment areas. | |
| Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing) | |
| • MIS Management | |
| Monitor and report Daily activity | |
| Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc |
|
| Productivity and cost |