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Digital Marketing JD

Exp- 1- 2 Years

Responsibilities

·       Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

·       Execute organic and paid marketing strategies with a focus on business metrics. Creating pipeline with a focus on lead quality, not on impressions and clicks.

·       Driving and optimizing ROI, KPIs and Conversion rates.

·       Brainstorm new and creative growth strategies.

·       Collaborate with internal teams to create emailers, landing pages and optimize the user experience.

·       Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

·       Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

·       Graduation/MBA/BBA degree in marketing or a related field. Certifications in digital marketing will be highly valued.

·       Proven working experience in digital marketing in B2B space or SAAS is required.

·       Hands-On experience in configuring and managing digital marketing tools e.g. Google Analytics, Google AdWords, MixPanel, Adobe Analytics, Marketo, Hubspot, and other CRM tools etc.

·       Experience in Marketing Automation.

·       Copywriting skills will be valued.

·       Strong analytical skills and data-driven thinking.