RIYA JAIN +91 9027624512 official.riya2021@gmail.com linkedin.com/in/riyajain-1708/ Digital Marketing Executive DLF Phase 4, Gurugram SUMMARY Dynamic Digital Marketing Executive with 3+ years of experience. Expertise in SEO, keyword research, market analysis, and competitor research. Proficient in Google Analytics, content creation, and social media marketing. Beginner-level practitioner of Google Ads. Passionate about driving brand visibility, engagement, and conversion through strategic digital initiatives. Eager to deliver transformative results for your marketing campaigns. Seeking an opportunity to work with a team of experienced professionals who can guide my career growth and help me achieve my goals. EDUCATION Dr. D. Y. Patil Vidyapeeth, Online Learning, Pune MBA- Digital Marketing 2023-Pursuing Dr. Bhimrao Ambedkhar University, Agra BBA- Marketing Management & Research 2017-2020 SKILLS & TOOLS SEO- Screaming Frog, Google Analytics, Google Search Console, GMB Keywords Research- Google Keyword Planner, Answer the Public, Google Trends Competitors Research- Semrush, Ahrefs Social Media- Canva, Sprout Social, Hootsuite, Facebook Ads Manager Paid Media- Google Ads, LinkedIn Campaign Manager CERTIFICATIONS Digital Marketing 12 in 1 Course-Udemy Inbound Marketing Certification Course Hubspot Complete Copywriting Course-Udemy Social Media Marketing and Management Masterclass-Udemy PROFESSIONAL EXPERIENCE Digital Marketing Executive C1 India | Mar 2023 - Present Implemented website section revisions to drive increased website traffic and enhance user engagement and for better SEO results. Developed comprehensive marketing strategies to bolster brand awareness, engagement, and lead nurturing within the B2B sector. Produced engaging content for various platforms including landing pages, blogs, articles, PR content, brochures, product pages, and social media posts. Conducted thorough competitor research and scheduled content and social media strategies for multiple channels. Strategized B2B event-based marketing initiatives to maximize lead capture and conversion rates. Crafted persuasive email follow-up content tailored to different stages of the sales funnel, driving lead nurturing efforts. Formulated and executed Google Ads and LinkedIn Ads plans specifically targeting the B2B market, continuously monitoring and optimizing campaigns for optimal performance. Digital Marketing Executive Quantum IT Innovation | July 2021- Dec 2022 Generated SEO performance reports by enhancing ranking strategies &website performance. Led a team overseeing the work distribution, reporting, and client handling. Generated and distributed comprehensive monthly SEO reports to clients, highlighting website traffic metrics, goals achievement, and key performance indicators (KPIs). Enhanced brand visibility through the creation of social media strategies for a particular platform Crafted customized monthly marketing strategies for B2C clients, continually monitoring performance metrics and adjusting approaches for optimization. SEO Intern All e Technologies | Jan-May (2021) Analyzed SEO outreach goals and worked on the strategies Created blog content for the website. Done On-page and Off-page activities like Keyword research, content optimization, and SEO audits creating backlinks