13 – Dec 2018 Key responsibilities: Taken digital marketing initiatives that enhanced brand positioning for Organic India’s organic food products across multiple digital channels, driving a significant increase in customer engagement and sales. Implemented SEO and content marketing strategies that improved search engine rankings, boosting organic traffic and visibility for the brand’s online store. Led performance marketing efforts, including PPC on Google Ads and social platforms, achieving cost-effective lead generation and maximizing overall ROI. Developed and managed social media campaigns to build a strong online presence, successfully growing followers, enhancing brand interactions, and expanding customer reach. Optimized eCommerce strategies on platforms like Amazon, focusing on product content, listings, and reviews to increase visibility and improve conversion rates. Designed and executed email marketing campaigns, fostering deeper customer relationships and driving repeat purchases, leading to enhanced customer loyalty. Utilized data analytics to track, analyze, and optimize campaign performance, ensuring continuous improvement in digital marketing outcomes and business growth. Worked with internal team and external agencies for the execution.