13. TECHNICAL SKILLS & EXPERTISE SEARCH ENGINE OPTIMIZATION (SEO) • Website research (responsive check, URL structure, content optimization, heading tag check, canonical tag, 301redirection). • On-page optimization (title, description & h1 tag creation, content optimization and interlinking, alt tag optimization, XML sitemap creation, robot.xml creation. • Google Analytics setup, analysis, monitoring, and reporting. • Google search console setup analysis, monitor and reporting, XML sitemap integration. SEARCH ENGINE MARKETING (SEM) • Search network (Campaign, Ad Group, Ad Creation, Negative Keywords, All Ads Extension, Conversion Setup, ROI Calculate). • Display network (Account Setup, Campaign, Ad Group and Ad Creation, All Ads Extension, Conversion Setup, ROI Calculate). SOCIAL MEDIA OPTIMIZATION (SMO) • Facebook, Linkedin, Instagram (Profile Creation, Page Creation, Group Creation, Organic)