• Creating and executing a strong performance marketing strategy & execution plan • Developing and managing digital prospecting and remarketing campaigns • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient COGS • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels • Identifying and testing new channels to continue to meet or exceed established critical metrics • Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Performance Marketing Associates play a pivotal role in the management and execution of advertising strategies. They are judged on their ability to drive results. As the Performance Marketing Associate moves towards promotion to PM Manager, they will need to show leadership and drive in thinking of innovative solutions to business/strategic problems and in merchandising the agency’s services (particularly Brand Stewardship).