Job Responsibilities: 

 * Assist in developing and implementing customer retention strategies, under the guidance of senior team members, to meet targets and KPIs. * Support the CRM team in executing WhatsApp, Email, SMS, and Push Notifications marketing campaigns by coordinating with Digital Graphic Designers and Copywriters. * Aid in analyzing the success metrics of Email, SMS, and Push Notifications campaigns to measure revenue per send. * Assist in re-engaging dormant or inactive customers to optimize revenue returns per customer/data record. * Contribute ideas and insights for CRM strategies aimed at attracting and retaining customers. * Assist in segmenting the customer database for targeted marketing activities. * Support in developing and executing testing strategies to enhance organizational and customer outcomes. • Assist in generating campaign performance reports and providing feedback to relevant teams and stakeholders for further action. 

 Skills, Qualifications, and Experience Required: * Bachelor's/Master’s degree in a relevant field. * Basic understanding of HTML/CSS is preferred. * Minimum 0-1 year of experience in Digital Marketing/CRM management or a related field. * Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc., is advantageous. * Good communication skills, both verbal and written. * Detail-oriented with the ability to manage multiple tasks efficiently. * Collaborative and adaptable team player with a willingness to learn and grow within the role.