Customer Retention Strategy and Execution:
- Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.
- Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.
Marketing Automation and Campaign Management:- Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.
- Collaborate in designing and executing customer journeys that support long-term retention goals.
Team Collaboration:- Work closely with the retention marketing team to manage projects and campaigns.
- Provide input and support to ensure team goals are met.
Performance Analysis and Optimization:- Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.
- Assist in providing data-driven insights for continuous improvement of retention strategies.