Create, manage, and
optimize digital marketing campaigns on platforms such as Google Ads,
Facebook, Instagram, LinkedIn, and other relevant channels.
Ensure campaigns are
aligned with business goals and objectives.
Content Creation and
Management:
Develop engaging and
relevant content for social media, blogs, websites, and email campaigns.
Collaborate with designers,
product marketers, sales professionals, and external influencers to produce
relevant content that meets the needs of both key stakeholders and our
audience.
SEO and SEM:
Perform ongoing keyword
discovery, expansion, and optimization.
Implement and manage SEO
strategies to improve organic search rankings and drive traffic to the
website.
Analytics and Reporting:
Monitor and report on the
performance of digital marketing campaigns using tools such as Google
Analytics, Google Search Console, and social media analytics platforms.
Provide actionable insights
and recommendations for improving campaign performance.
Email Marketing:
Plan and execute email
marketing campaigns, including newsletters, promotional emails, and
automated workflows.
Track and analyze email
marketing metrics to optimize campaign effectiveness.
Social Media Management:
Manage and grow the
company’s social media presence across various platforms.
Engage with the online
community, respond to comments, and create content that encourages
interaction and engagement.
Market Research and Trend
Analysis:
Stay up-to-date with the
latest digital marketing trends, best practices, and technologies.
Conduct market research to
identify new opportunities and improve campaign performance.
Requirements:
Education:
Bachelor’s degree in
Marketing, Business, Communications, or a related field.
Experience:
2 years of experience in
digital marketing or a related field.
Skills:
Strong understanding of
digital marketing concepts and best practices.
Proficiency in marketing
software and tools such as Google Ads, Google Analytics, Facebook
Business Manager, and email marketing platforms.
Excellent written and
verbal communication skills.
Strong analytical and
problem-solving skills.
Ability to work
independently and as part of a team.
Creative and strategic
thinker with a keen attention to detail.
Preferred Qualifications:
Experience with video
content creation and marketing.
Knowledge of HTML/CSS and
website management.
Certification in Google Ads,
Google Analytics, or other relevant digital marketing certifications