• Technically understand Customer ’ s lubrication and tribology needs and provide lubrication
solution, adding value in terms of better maintenance, higher productivity and process efficiency.
• Present and demonstrate product range and help Customer appreciate the true value
of products resulting in business generation.
• Manage team of Service Personnel, Distributor and ensure optimal product performance to
Customer’s processes.
• Conduct market research to identify selling possibilities and evaluate customer needs.
• Manage customer accounts, grow an existing territory.
• Identify product improvements or new products by remaining aware on industry trends, product
results, market activities etc.
• Maintain excellent working relationship with customer and scout for new areas of value add through
Application Engineering