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Key Responsibilities: (for reference only, not limited to)

· Develop brand growth through the right strategies and plans for brand reputation monitoring.

· Achieve long-term organizational goals through planning and implementing marketing initiatives on various platforms.

· Build brand awareness and propel the company towards its mission and vision.

· Devise further growth strategies, and implement them from a brand innovation point of view.

· Lead and guide social media and influencer marketing team to create marketing strategies and to achieve desired growth goals.

· Analyze monthly performance of social media & influencer marketing.

· Lead post boosting strategy for Instagram followers’ target.

· Leading marketing strategies for sales driven objective or product push using various channels like influencer and paid marketing.

· Aligning communication and creatives for performance marketing and e-commerce platforms.

· Design strategies and processes for smooth functioning of the teams and departments.

· Promote kiosk stores by working with the malls marketing team.

· Undertake brand reputation projects and figure out the brand positioning.

· Coordinate with production, website, ecommerce, and offline team to align new product launches.

· Align shoot and content creation with production agencies.

· Oversee PR Strategy and execution for the brand.

· Collaborate with the design team for new product designs, names and look.

· Collaborate with the offline team for brand communication and brand positioning in GT, MT and mall kiosks stores.

· Working with design team on ideation and design strategy of new kiosk/store launches.