Strategy Development and Execution:
- Design and implement digital marketing campaigns aligned with business goals.
- Identify and target key audience segments across digital channels.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
- Conduct keyword research to optimize website content and improve organic rankings.
- Manage PPC campaigns on platforms like Google Ads, ensuring optimal ROI.
Content Marketing and Social Media Management:
- Create, curate, and schedule content for blogs, websites, and social media channels.
- Manage social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Monitor trends and audience engagement, adapting strategies accordingly.
Email Marketing:
- Plan and execute email campaigns to nurture leads and retain customers.
- Optimize email content and layouts to improve open and click-through rates.
Data Analytics and Reporting:
- Track and analyze campaign performance using tools such as Google Analytics and social media insights.
- Provide detailed reports on KPIs and actionable insights to optimize future campaigns.
Paid Advertising Campaigns:
- Develop and manage paid ad campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor campaign budgets and adjust strategies to maximize impact.
Collaboration and Innovation:
- Work closely with internal teams to align digital strategies with brand messaging.
- Stay updated with digital marketing trends and implement innovative approaches.