 Merchandising Strategy: Develop and implement merchandising strategies that align with the brand's premium positioning and business objectives.  Data Analysis: Conduct regular sales and trend analyses, using data to make informed merchandising decisions and identify growth opportunities.  Collaboration: Work closely with marketing, e-commerce, and logistics teams to ensure cohesive campaigns and effective online merchandising.  Customer Insights: Leverage customer feedback and purchase behavior data to refine and enhance product offerings.  Reporting: Regularly report on key merchandising KPIs, including sales performance