1. Lead Generation and Prospecting Cold Calling & Email Outreach: Initiate contact with potential clients (schools, educational institutions, universities, and individual learners) through cold calls, emails, and social media to generate leads. Lead Qualification: Assess the needs, interests, and potential of leads to determine whether they are a good fit for the company’s EdTech solutions. Database Management: Maintain and update a database of prospects, tracking interactions, and ensuring follow-ups. Lead Nurturing: Build relationships with potential clients and maintain communication to nurture leads until they are ready to make a purchase decision. 2. Product Demonstrations and Presentations Virtual Demos: Conduct online product demonstrations, webinars, and presentations to showcase the features, benefits, and value of the EdTech products (such as learning management systems, online courses, educational apps, etc.). Tailored Solutions: Customize product presentations based on the prospect’s educational needs, whether for institutions, teachers, or students. Effective Communication: Clearly articulate how the product can improve teaching, learning outcomes, or administration processes for clients. 3. Sales Process Management Sales Funnel Management: Manage the end-to-end sales process, from lead generation to conversion, ensuring prospects move through the sales pipeline effectively. Quote Preparation: Prepare and send quotes, proposals, and pricing details to potential clients based on their specific requirements. Negotiation & Closing: Handle negotiations regarding pricing, terms, and conditions, and close sales agreements to meet monthly and quarterly sales targets. Follow-Up: Engage in regular follow-ups with leads who have shown interest but have not yet converted, addressing any concerns and pushing them toward a decision. 4. Customer Relationship Management (CRM) CRM Tool Utilization: Use CRM software (such as Salesforce, HubSpot, or other tools) to track leads, opportunities, communications, and sales progress. Pipeline Tracking: Maintain accurate and up-to-date records of interactions with prospects and customers to ensure timely follow-ups and conversions. Customer Retention: Maintain a relationship with existing clients to encourage renewals, upselling, or referrals for new business.