Marketing Leadership and the SPOC at the Zonal level.  Manage ATL, BTL activities, event management etc., Translate Brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation &
Innovation at local level inconsideration with geographical, cultural & diversity
related factors) Implement Brand initiatives.  Contribute marketing perspectives & thinking at the Zonal level towards building &
executingholistic business plans & activities for the regions.  Manage Marketing MIS/Insights at the Zonal level  Custodian of Brand guidelines.  Oversee execution and follow through completion and track outcome & metric.  Lead development of Branch specific and customer-segment specific BTL Plans.  Implementation of HO Marketing programs with regular reports to HO and Zone ZM.  Lead for Zonal Level Marketing, & Internal Communications program and
advisingRMMs/CMs/RMs in driving & implementation on the same.  Identifying, empaneling and managing marketing services agencies at Zonal/Regional
level  Being the voice for the Zone to Regional Marketing and the voice of HO Marketing to the
Zone.  Define, drive and follow a process for collecting & sharing market information,
includingcompetitive information.  Tracking & Reporting ZO level metrics & insights for development of marketing
initiatives. Essential Attributes
 Excellent knowledge of Marketing, Consumer buying behavior & In-branch/ Store
promotions.  Strong competence in BTL advertising marketing as well deep knowledge of BTL
advertisingsuppliers.  Strong capabilities in coordinating and negotiating with the BTL Marketing supplier’s
chain IS AMUST.  Should possess a dynamic and professional approach with extensive operational
experience
 Energetic, versatile and a creative problem-solver  Talented, Flexible individual with ability to multitask, to exercise initiative, and
work effectivelyunder pressure, paying strong attention to details  Effective communications, presentation, interpersonal supervisory customer relation
skills  Expertise on MS Office, Word, Power Point and Excel

 Comprehensible organizational, analytical, problem solving and negotiating skills  A focused, detailed and disciplined approach to tasks.  The ability to work in collaboration with multiple stakeholders (Internal & External)  Willing to accept responsibilities & take initiatives.  Willing to travel extensively
 Ability to meet short deadlines i.e. turn around work in tight schedule