 Craft strategies for the Marketing team including Digital, Advertising, In-store Communications and Creatives, Loyalty & Space on hire  Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.  Build marketing plans for the smooth operation of marketing campaigns.  Prepare social media marketing campaigns and strategize them such that they align with the business objectives.  Create and monitor advertisements on various platforms keeping the business vision aligned.  Monitor the team goals and their execution keenly.  Ensure that the website, promotional material, and marketing campaign strategies are updated on a regular basis.  Identify opportunities to reach new market segments and expand market share.  Research about the latest marketing strategies and excel in marketing endeavours competitively.  Set, monitor and report on team goals  Design branding, positioning and pricing strategies  Ensure Brand is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)  Analyze consumer behavior and determine customer personas  Monitor competition (acquisitions, pricing changes and new products and features)  Coordinate sales and marketing efforts to boost brand awareness