Performance Marketing Manager

Brand: Insight Cosmetics​

Location: Lower Parel/ Curry Road​

Experience: Minimum 4 Years

Salary Budget: 12 to 16LPA

Gender : Male

Job Description:

We are looking for a Performance Marketing Manager who specializes in managing Amazon

Ads and quick commerce platforms like Blinkit and Zepto. while also having hands-on

experience in Google and Facebook Ads. The ideal candidate should be able to plan,

execute, and optimize ad campaigns to maximize ROI, drive sales, and improve customer

acquisition. The role requires a strong analytical mindset to monitor performance metrics

and make data-driven improvements.

Key Responsibilities:

∙Amazon Ads Management – Create, manage, and optimize SP (Sponsored Products),

SB (Sponsored Brands), and SD (Sponsored Display) campaigns.

∙Conduct keyword research, bid optimization, and audience targeting to maximize

visibility and conversions.

∙Track and analyze performance metrics (ACOS, CTR, CPC, ROAS) to drive continuous

improvements.

∙Set up and manage promotions, deals, and A/B testing for ad creatives and landing

pages.

∙Use data insights to improve customer acquisition, retention, and profitability.

∙Google & Facebook Ads – Plan, execute, and optimize Google Ads (Search, Display,

Shopping) and Facebook Ads (Meta).

∙Collaborate with sales, supply chain, and creative teams to align advertising

strategies with overall business goals.

∙Continuously explore new ad formats, bidding strategies, and marketing channels

for better performance.

Requirements:

∙Degree in Marketing, Business Administration, or a related field.

∙Proven experience in handling Amazon Ads, with expertise in SP, SB, and SD

campaigns.

∙Familiarity with managing ads or promotions on quick commerce platforms like

Blinkit and Zepto.

∙Hands-on experience in Google and Facebook Ads with knowledge of campaign

optimization.

∙Strong analytical skills with experience in tools like Google Analytics, Amazon

Advertising Console, and Meta Business Manager.

∙Ability to interpret data and implement actionable strategies.

∙Excellent communication and collaboration skills.