The Creative Content Specialist will be a key player in our marketing and
communications team, responsible for creating captivating content that re
sonates with our
target audience and showcases the uniqueness of our beauty products. W
ith a background
in content writing, a deep understanding of social media platforms, and ex
perience in
influencer marketing within the beauty industry, this candidate will play a p
ivotal role in
elevating our brand's visibility and engagement.
Key Responsibilities:
-
Content Creation: Develop creative and persuasive content for variou
s platforms,
including website copy, blog posts, social media posts, newsletters, an
d email
marketing campaigns. Ensure the content aligns with our brand voice, v
alues, and
resonates with our audience.
-
Social Media Strategy: Plan, execute, and optimise social media cam
paigns across
different platforms, such as Instagram, Facebook, Twitter, and YouTub
e. Monitor
social media trends, engagement metrics, and user feedback to continu
ously
improve our social media presence.
-
Influencer Marketing: Identify and collaborate with relevant influencer
s in the beauty
industry to promote our products. Build and maintain strong relationship
s with
influencers to drive successful partnerships and brand advocacy.
-
Visual Content: Collaborate with the design team to create visually ap
pealing
graphics, images, and videos to accompany social media posts and oth
er marketing
initiatives.
-
Content Calendar: Develop and maintain a content calendar to ensure
a consistent
and timely flow of content across all channels.
-
SEO Optimization: Implement best practices for SEO in content creati
on to improve
organic search visibility.
-
Data Analysis: Analyse the performance of content and social media c
ampaigns
using analytics tools to measure success and identify areas for improve
ment.
-Market Research: Stay up-todate with beauty industry trends, competitor activities,
and emerging digital marketing strategies to keep our brand ahead of t
he curve.
-CrossFunctional Collaboration: Work closely with the marketing, product
development, and sales teams to align content strategies with overall b
usiness goals.
Requirements:
-
Bachelor's degree in Marketing, Communications, Journalism, or a relat
ed field.
-
Minimum 2 years of experience in content writing, social media manag
ement, and
influencer marketing within the beauty industry.
-
Proven track record of creating engaging and impactful content for digit
al platforms,
with a focus on beauty-related topics.
-
Deep understanding of social media platforms, algorithms, and best pra
ctices for
 increasing engagement and reach.
-
Experience in building and managing relationships with influencers and
executing
successful influencer marketing campaigns.
-
Familiarity with SEO strategies and how to incorporate them into conte
nt creation.
-
Proficiency in using social media management tools and analytics platf
orms.
-Strong creative thinking and problemsolving skills, with a passion for staying ahead
of industry trends.
-
Excellent written and verbal communication skills, with a flair for stor
ytelling and
engaging an audience.
-Ability to work independently and collaboratively in a fastpaced and deadline-driven
environment

ankita.patel@white-force.in

mob no.-9329931736