Develop and Manage Digital Marketing Campaigns:
- Create, manage, and optimize digital marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Ensure campaigns are aligned with business goals and objectives.
Content Creation and Management:
- Develop engaging and relevant content for social media, blogs, websites, and email campaigns.
- Collaborate with designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience.
SEO and SEM:
- Perform ongoing keyword discovery, expansion, and optimization.
- Implement and manage SEO strategies to improve organic search rankings and drive traffic to the website.
Analytics and Reporting:
- Monitor and report on the performance of digital marketing campaigns using tools such as Google Analytics, Google Search Console, and social media analytics platforms.
- Provide actionable insights and recommendations for improving campaign performance.
Email Marketing:
- Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
- Track and analyze email marketing metrics to optimize campaign effectiveness.
Social Media Management:
- Manage and grow the company’s social media presence across various platforms.
- Engage with the online community, respond to comments, and create content that encourages interaction and engagement.
Market Research and Trend Analysis:
- Stay up-to-date with the latest digital marketing trends, best practices, and technologies.
- Conduct market research to identify new opportunities and improve campaign performance.