Harsh Porwal +91 9667119436 porwalh16@gmail.com Delhi, IN https://www.linkedin.com/in/harsh-porwal May '24 Present Mumbai, IN • Course Modules: ○ Fundamentals of Marketing | Digital Marketing Metrics and Channels | Designing and Building Web Presence ○ Social Media Marketing | Search Engine Optimisation (SEO) | Web Analytics ○ Content Marketing Specialisation | SEM | Marketing Communications Nov '22 Present Gurgaon, IN Achieved a 20x return on ad spend (ROAS) through highly optimized Facebook ad campaigns, driving substantial growth in leads and conversions with a 5% conversion rate. • Attained a 6x ROAS on Google Ads by developing targeted ad groups, conducting thorough keyword research, and optimizing landing pages, achieving a 5% conversion rate. • Boosted ad engagement by 50% through audience research using Google Analytics and social media analytics, achieved via refined targeting and relevant ad placements. • Executed Google Tag Manager and Google Analytics to execute and oversee conversion tracking, resulting in a 25% enhancement in the effectiveness of lead generation campaigns. • Optimized ad creatives and landing pages through A/B testing, boosting campaign performance and elevating click-through rates (CTR) by 10% using Facebook Ads Manager. • Coordinated and monitored multiple digital campaigns, resulting in a 30% increase in conversions by ensuring alignment with marketing objectives and consistent performance across all channels. • Jan '22 Oct '22 Delhi , IN • Secured a 10x return on ad spend (ROAS) through strategic social media campaign management and optimization. Collaborated closely with the creative team to curate and enhance ad creatives, resulting in elevated levels of engagement and conversion rates, utilizing Photoshop and Canva. • Enhanced campaign outcomes and ad relevance through in-depth audience research to identify high-potential segments, leveraging market research tools. • • Generated and analyzed performance reports to provide actionable insights, leading to data-driven adjustments and improved campaign strategies. Effectively oversaw campaign budgets, fine-tuning ad spend to maximize ROI by 30% and accomplish marketing objectives on Facebook Ads platform. • • Executed targeted social media strategies on Instagram and LinkedIn, boosting brand visibility and engagement, which increase by sales 10 times. Dec '20 Dec '21 Corso Art Paper Design Company The world’s leading live event and brand experience company with an employee base of 10k+ professionals Delhi, IN Upgraded sales by 100% through enhancing product listings on major e-commerce platforms, employing advanced tools and techniques to improve visibility and conversion. • Conducted thorough keyword research with Keyword Planner and Amazon Ads tool and implemented SEO strategies, resulting in a 30% increase in product visibility. • Elevated customer engagement and conversion rates by crafting and refining A+ content, leading to a 20% boost in conversions with Canva and Adobe as primary platforms. • Ensured seamless operations and accurate reconciliation by overseeing inventory, orders, and RTO processes, leading to a 30% boost in efficiency with Excel used for inventory management. • • Directed promotional campaigns on Amazon and Flipkart, conducted discount offers and SEO optimization tactics, resulting in a 30% boost in sales.