ob brief
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns,
managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be
successful in this role, you should have hands-on experience with web analytics tools and be able to turn
creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and
offline marketing channels
Responsibilities
● Develop strategies and tactics to get the word out about our company and drive qualified traffic to our
front door
● Deploy successful marketing campaigns and own their implementation from ideation to execution
● Experiment with a variety of organic and paid acquisition channels like content creation, content
curation, pay per click campaigns, event management, publicity, social media, lead generation
campaigns, copywriting, performance analysis
● Produce valuable and engaging content for our website and blog that attracts and converts our target
groups
● Build strategic relationships and partner with key industry players, agencies and vendors
● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
● Oversee and approve marketing material, from website banners to hard copy brochures and case studies
● Measure and report on the performance of marketing campaigns, gain insight and assess against goals
● Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
● Demonstrable experience in marketing together with the potential and attitude required to learn
● Proven experience in identifying target audiences and in creatively devising and leading across
channels marketing campaigns that engage, educate and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
● processing figures with spreadsheets
● A sense of aesthetics and a love for great copy and witty communication
● Up-to-date with the latest trends and best practices in online marketing and measuremen

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renuka.rajak@white-force.in