Responsibilities
● Develop strategies and tactics to get the word out about our company and drive qualified traffic to our
front door
● Deploy successful marketing campaigns and own their implementation from ideation to execution
● Experiment with a variety of organic and paid acquisition channels like content creation, content
curation, pay per click campaigns, event management, publicity, social media, lead generation
campaigns, copywriting, performance analysis
● Produce valuable and engaging content for our website and blog that attracts and converts our target
groups
● Build strategic relationships and partner with key industry players, agencies and vendors
● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
● Oversee and approve marketing material, from website banners to hard copy brochures and case studies
● Measure and report on the performance of marketing campaigns, gain insight and assess against goals
● Analyze consumer behavior and adjust email and advertising campaigns accordingly