Role: TWTF Head Designer
Experience:5+ years (Minimum 1 year team leading experience)
Location: Mumbai. The office is currently in Sakinaka, Andheri East.
About the Company:
Who we are?
At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. We believe consumers have lost
trust in big-food companies because they’ve been selling half-truths for ages. We believe the only way to
remedy this, is for someone to stand up and speak the whole truth. Warts n’all.
What we do
We are India’s first (and perhaps only) 100% Clean Label food company. What that means is we make food
so clean, (only) we can declare each ingredient proudly upfront. #nothingtohide.
Is that it?
Nope, we don’t just make products. We make content. A LOT of content. And by content we don’t mean a
tick mark activity that every new company nowadays ‘has’ to do.
Content is in our blood. Our company was born out of the founders’ blog (fitshit.in). And from day 1, we’ve
invested heavily in creating sharp, real, insightful content that our community (of over 200K followers across
Instagram and YT) loves!
Proof? Well we are the fastest Indian food brand to reach 100K (and currently at 242K) followers on
Instahttps://www.instagram.com/thewholetruthfoods/
We are also the largest food-brand YT channel our brand videos cumulatively have over 5Mn views (much
of it organic). https://www.youtube.com/watch?v=cT-rTkvhLNo
As you can see, we aren’t very humble about this piece. It truly is a labor of love and we’re bloody proud of
it.
How do we make this happen?
We have a kickass in house content and design team. We have an in house studio. And we have our own
equipments. We spend a lot of time and thought ensuring the brand looks cohesive across all consumer
touch points – think website, quick commerce channel like Blinkit and Instamart, our own weekly newsletterTruth Be Told, offline channel assets like store FSUs or Cult/airport visibility assets, video content on
YouTube, podcasts and of course our own ads. This is what we currently do.There’s a lot more that we want
to do and hence need someone with skill as well as experience in designing creative identities.
So, who are we looking for?
We are looking for someone to come be our lead Designer.
Design for us today, is handled by a team of extremely motivated and creative young talent. What they lack
is experience. We need a senior designer:
 who can come in and lead this brilliant bunch. Who can both teach them the skills, and mentor
them on the softer aspects of creating great visual language for a brand.
 someone who is passionate about new-age brands and can bring their own point of view to the
work they do.
 someone who thinks deeply about brand language and what role design plays in it.
 someone who can translate briefs shared with you effectively and creatively.
 someone with a strong attention to detail, asking the right questions and providing constructive
feedback
We believe the only way you can lead a team of talented junior people is by walking the talk. So, we are
looking for someone with serious skill sets either in static design or video. Should be comfortable with
Adobe Software - specifically Illustrator, Photoshop. Other software is always a plus.And has had at least 1
yearfexperience in leading a team.
What will you get?
Complete creative freedom to create the most trusted source of food & fitness content on the web. A team
of noobs who don’t come from ‘the industry’ and hence don’t know what’s not possible. And a chance,
hopefully, if we do end up pulling off all this madness, to leave the world a better place than we found it.
You will also get a bunch of fairly nice people to work with. If you want an in-depth look at our culture (as
you must), please read this (https://www.linkedin.com/feed/update/urn:li:activity:6903960325306007552/).
Nothin explains ‘who we are’ better than this.

Interested candidates can apply on below mentioned

sangeo.george@white-force.in

9303447007