The BDM will be primarily responsible to brand promotion and lead generation from following sources: - Build relationship with Schools, Colleges, Career Counselors, Coaching Classes etc - Get Permission for Activities at Schools, Colleges, Coaching Classes like Seminar, Workshops, Tests - Participate in Promotional Events at Schools, Colleges and at SILICA. - Achieve Referral Tie ups with Career Counselors, Coaching Classes etc - Deploy Branding at strategic locations like Pole Kiosks, Standees, - BTL Activities like Flyer Distribution, Roadshows, Sponsorships etc - Conducting Market Research of competitors, market trends, analyze data for quality and ROI - Coordinate with Center Counselors and Center Managers for conversion into admissions